Luigi Serafini

Renowned architect, designer, and artist, Luigi Serafini (b. 1949, Rome) is best known for creating the Codex Seraphinianus, an illustrated encyclopedia of an imaginary world written between 1976 and 1978 and originally published in 1981.

Xu Bing

was born in Chongqing, China, in 1955. In 1977 he entered the Printmaking Department of the Central Academy of Fine Arts, Beijing (CAFA) where he completed his Bachelor’s in 1981 and stayed on as an instructor. In 1990, on the invitation of the University of Wisconsin-Madison, he moved to the United States. Since 2007, he has been living and working in both Beijing and New York.

His exhibitions have been held at the MoMA, the Metropolitan Museum of Art, and the New Museum of Contemporary Art, New York; Arthur M. Sackler Gallery, Washington DC; the Spencer Museum of Art, Kansas; MASS MoCA, Massachusetts; The V&A Museum and the British Museum, London; National Gallery of Canada, Ottawa; Art Gallery of New South Wales and the Museum of Contemporary Art, Australia; the Joan Miro Foundation, Spain; National Gallery of Prague; and Ludwig Museum in Germany. Additionally, Xu Bing has been shown at the 45th and 51st Venice Biennales; the Biennale of Sydney and the Johannesburg Biennale amongst other international exhibitions.

Meng Jinghui

One of contemporary Chinese theater’s most influential directors, Meng Jinghui has injected new vitality into the stage. His better known works include To Live, Letter from a Strange Woman, Two Dogs’ Opinions on Life, Soft, and Ambe among others.

Xiong Liang

As a famous children's books illustrator, Xiong Liang is one of the a pioneer in the field of Chinese illustration. He is known for such wonderful works as Little Stone Carving Lion, Rabbit Figurine, Nian, Opera Cat, and many more.

Unread

Unexperienced, unknown, unpredicted… and Unread.

A book unread is a journey unexperienced. Unread, on the other hand, is a stylish, delicate, unique and tolerant omnimedia brand which covers new media, books, and merchandise.

Unread seeks to get out of the box. Like an untrodden road, we expect what is unknown, and believe the future will be good.

Unread is your chance to explore a world filled with possibilities.

Italian Embassy Cultural Office

Located in the Italian Embassy, the Cultural Office is a gathering place for young people in Beijing. Since 1986, when the office was first established, it has been devoted to introducing the best Italian culture to China, and to promoting exchange and understanding between the two countries in terms of thought, art, and science.

Beijing Weiying Technology Co.Ltd

Beijing Weiying Technology Co.Ltd is an online service platform devoted to movies, performances, and exhibitions, established on the investment of Tencent, Bison Capital, and China Culture Industrial Fund. As the one and only movie ticket platform connected to Wechat Wallet, it serves as a link between offline entertainment industry and mobile users. The platform makes buying tickets online more convenient, personalized, and social. The company, therefore, boasts a huge number of users and great marketing potential.