One needs to be creative enough to be an opinion leader. Prof. Yi is going to show you how to be creative in this very lecture!

Creativity is more than intelligence or having inspiration. A design without originality is but an empty form. For something to be creative, it has to be "right" before becoming "good". But creativity shouldn't be exclusive to certain people; creative work requires flexible application of various thinking tools, creative production is about the accumulation of ideas.

Guest: Yi Jiezhong (Doctor and Professor)

Yi Jiezhong, born in Taipei, has been living and working in Beijing for 18 years. Having graduated from the Department of Architecture, National Taipei University of Technology in 1992, Yi earned a master’s degree in architecture in Southern California Institute of Architecture (US) in 1994, and a doctor’s degree in Art History in China Central Academy of Fine Arts in 2000. At the Chinese Academy of Social Sciences, Yi’s research focuses on the planning, design, construction and management of creative industries in a context of urbanization. Yi Jiezhong has also participated in complete case planning and design of many renowned cultural and creative districts in China.

With the birth and growth of Redtory, the old industrial architectural complex of the 1950s has shown vigor and vitality, pregnant with new life; an increasing number of creative institutions, designers, artists, and scholars with social influence have chosen to set up their studios here. It has become a comprehensive platform for creative art. Generating a new humanistic atmosphere and transforming the industrial structure of the old factory to be redefined by way of innovation. Redtory is integral to Guangzhou’s cultural connotation, involved in driving the city's cultural development.

The story of Redtory is a true social and cultural phenomenon, and will become a new generational model of creative industry regions.